Luxury intimate apparel, expert fitting and fashion

From everyday to exceptional.

A house of exclusive designers, and the time for expert fitting no website can provide. Measured by hand and by eye, unhurried, entirely yours.

See the houses
Boutique opening in Dallas, 2026 · fittings by appointment now
Blush silk robe with lace cuffs
Embroidered lace bra
The fitting

What a website cannot do.

Fit is found by hand and by eye, never by guesswork.

A fitting begins with measurement and conversation, never a rack and a guess. You are measured by hand, tried on properly, and never rushed. A bra is engineering fitted to a body, and that is the one thing a screen has never been able to size.

By appointment
Private and unhurried, one client at a time
Curated sizing
Cup and band range stocked against genuine demand
Bridal parties
A party of four to eight, received together
Reserve the hour
On the floor

Held in small numbers.

Sunday Best buys narrow and deep rather than wide and thin. If a size is not on the floor, Sam will tell you whether it can be ordered.

The whole floor
Silk pieces in a panelled salon
The boutique

Quiet, warm and gallery like.

A room that is calm to walk into and discreet from the street. Low density presentation, framed and lit like a small gallery, with pieces shown as garments rather than as product. Warm materials, soft light and full length mirrors.

The founder

Samantha Babicky

Fitter · Dallas, Texas

“Every woman deserves to know what the right fit feels like.”

In luxury retail since 2007, across single unit, multi unit and regional roles, with portfolio responsibility for major international brands. That experience is now concentrated into one location, and pointed at a market Dallas has left underserved.

There is a reason it is called Sunday Best. It is that feeling of putting on something made just for you, something that fits so beautifully you stand a little taller — and every woman deserves it every day, starting with what she wears closest to her skin.

Samantha Babicky
Mouse
Mouse
Chief comfort officer
Also in the room

Supervising from a respectful distance.

Mouse has been part of Sunday Best since the beginning. He keeps an eye on every fitting from the sofa, and is available for pop ups on request.

Fittings by appointment · Dallas

Book your fitting

Tell us when you would like to come in, or ask about a bridal party. We reply within one business day.

Every appointment is held with a booking fee, credited in full against anything you take home.